KD Schnee 6/10/25 KD Schnee 6/10/25

How We Created Yabbit the Rabbit (and Made Him Stand Out)

A behind-the-scenes look at how we designed Yabbit the Rabbit to stand out among famous rabbit characters, with sketches and a video from The Rabbit in the Moon.

KD Schnee 4/8/25 KD Schnee 4/8/25

Help Us Choose the New Yabbit the Rabbit! First Color Character Sketches

We’re sharing the first color sketches of the redesigned Yabbit the Rabbit! Watch the video, compare the options, and tell us which version you love most as we bring our picture-book character to life.

KD Schnee 3/25/25 KD Schnee 3/25/25

Redesigning Yabbit the Rabbit: Evolving from Anthropomorphic to Animal Character

The latest Yabbit the Rabbit sketches mark a major design evolution! Learn how illustrator Rod Lazo reimagined Yabbit and introduced new mythological characters for The Rabbit in the Moon.

KD Schnee 11/4/24 KD Schnee 11/4/24

Exploring Yabbit the Rabbit’s Age: How Character Details Shape Illustration

Determining Yabbit the Rabbit’s age is a key step in shaping his character design. Learn how illustrator Rod Lazo interprets Yabbit’s age through art, imagination, and storytelling.

KD Schnee 10/16/24 KD Schnee 10/16/24

Character Design Begins: Bringing Yabbit the Rabbit to Life

After finalizing our illustrator/author agreement, Rod began the first round of Yabbit the Rabbit character sketches. Using photos of my mother and me for inspiration, we developed anthropomorphic characters that feel deeply human—and it’s incredible to see my mother’s idea finally come to life.