Launching the Yabbit Rabbit Website: Laying the Foundation for The Rabbit in the Moon

For the past few months, I’ve had a simple landing page for our domain, www.yabbitrabbit.com.

Since we didn’t have a finalized story or character sketches at the time, the page was just a static image, no scrolling, no links, just a placeholder announcing that something exciting was in the works.

The original Yabbit the Rabbit landing page.

Now, things are finally starting to come together.

Adding the First Artwork

I now have some early artwork, even though it’s from the original version of Yabbit the Rabbit, the story we’ve since evolved into The Rabbit in the Moon.

While this art no longer represents the final direction, it gives visitors a sense of identity and creative tone. For now, it serves its purpose: to establish credibility and show progress.

🎥 Watch the full update on YouTube

The most important part of launching a website early isn’t having everything perfect, it’s about owning your domain and giving your audience a central hub where they can find verified links, learn about the project, and trust that it’s real.

Why I Launched Early

Many authors and creators wait until their book is nearly finished before building a site, but I wanted to establish my digital footprint early.

By claiming the domain name, I ensured that “Yabbit Rabbit” has a permanent home base, a place that grows alongside the project. It also gives anyone discovering my YouTube videos or social posts a professional destination to learn more.

Even with minimal content, an early website signals to readers, media contacts, and potential collaborators that your project is legitimate and moving forward.

Preparing to Build an Email List

In nearly every blog, video, and author interview I’ve seen, one piece of advice comes up again and again:

“Build your email list before your book launch.”

I understand the value, it’s direct contact with your audience, free from algorithms or social media limits. But figuring out how to find the right subscribers takes strategy.

Who should be on that list?
Parents, teachers, librarians, and readers who love meaningful children’s picture books.

The challenge lies in how to reach them authentically, through storytelling, content marketing, and a clear value exchange (like early access, behind-the-scenes insights, or coloring downloads).

For now, I’m exploring options for how to organically attract those readers, without spammy tactics or generic ads.

Next Steps

The launch of www.yabbitrabbit.com marks a small but meaningful milestone in this journey.

It’s no longer just an idea, it’s a growing brand with a digital presence.

Over the next few months, I’ll be developing new pages, connecting the blog, and building the foundation for the email list as we move closer to the official release of The Rabbit in the Moon.