Evolving the Yabbit the Rabbit Brand: From Storybook to Emotional Connection
As The Rabbit in the Moon evolves, so does the Yabbit the Rabbit brand. Learn how this new story refines Yabbit’s personality, introduces supporting characters with purpose, and strengthens the emotional connection behind the brand’s core message: “Trying is Brave.”
Launching the Yabbit Rabbit Website: Laying the Foundation for The Rabbit in the Moon
The first version of our website for Yabbit the Rabbit is finally live! Even without finished artwork, launching early ensures our readers and followers can verify our project and follow along. Here’s how I built the foundation and why I’m now focused on building an email list before the release of The Rabbit in the Moon.